Pensonic: Electrifying Rise from Humble Beginnings
Electrical Appliances Giant Puts Malaysia on the Map With Innovative Products
Batik Series electrical home appliances
As the saying goes, "mighty oaks from little acorns grow", and many of the world's biggest and most successful companies started small with humble beginnings. Such examples inspire every business owner with success stories – proof that any business with a great idea, dedication and determination to succeed can make it big.
The Pensonic Group was founded in 1965 as Keat Radio and Electrical Co, being a small retailer and workshop for electrical home appliances. Today, the 56-year-old Penang-based company manufactures low-to-mid-range products under its own brand name and distributes a range of premium brands such as Lebensstil Kollektion, Cornell, Toush and Belling.
The company is also the exclusive distributor of UK brand Morphy Richards in Malaysia.
Electrical Goods are the Calling
The core businesses of the Pensonic Group today are manufacturing, importing, exporting, distributing and marketing electrical home appliances for domestic and international markets. The Pensonic Group is currently focused on its Own Design Manufacturing (ODM) for several international brands in the Electrical Home Appliances industry.
Thus far, Pensonic has a vast domestic distribution network of 6 branches and more than 1,000 dealers countrywide. In addition, Pensonic products are exported to over 30 countries, supported by a complete host of manufacturing facilities, warehouses, showrooms and customer care centres.
R&D Culture
The industrial power base of Pensonic's unparalleled manufacturing capability and services is its total commitment to consistent, ongoing research and development.
Pensonic's Innovation and Global Operations Centre is well equipped with R&D Laboratories and ample open spaces to encourage learning and collaboration within the Group and with partners.
Today, Pensonic products are exported to over 30 countries all around the world
Supported by industry experts and designers, the centre is set to further enhance its delivery of innovative, lifestyle inspired products that will create a strong brand image and penetrate targeted global market segments.
Sustainability at Heart
Over the years, Pensonic has integrated environmental considerations into its product design. As a result, it has introduced a myriad of energy-saving appliances that meet Energy Efficiency Standard 5 Star.
Some of its kitchen appliances are flameless and smokeless, reducing energy consumption and cooking time. The products have higher heat efficiency to save energy and 60% lower carbon emissions than international standards requirements.
Future on the Horizon
Long being the pioneer in the electrical home appliances market, Pensonic has set its sights on sustaining a proud reputation as one of the most successful enterprises in Malaysia. At the same time, the company aspires to expand the business and global branding further into South-East Asia, the Middle East and African markets.
Pensonic is confident that its commitment to perpetual progress and ability to optimise opportunities and unlock potential will ensure sustainable and long-term growth.
Contact Us:
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PENSONIC INDUSTRIES SDN BHD
1165, Lorong Perindustrian Bukit Minyak 16, Taman Perindustrian Bukit Minyak, 14100 Simpang Ampat, Penang, Malaysia
Tel: | +604-5070 393 / +6019-717 0105
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Fax: | +603-5073 748
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Email: | |
Contact: | Ms Yvonne Tan(International Sales Manager) |
Website: | |
