IRA NOAH: Eating Healthily and Sustainably All at Once
Breaking through the Food Industry Market of Plant-Based Food Alternatives Locally and Internationally
.jpg)
100% plant-based meat is suitable for all types of cuisines
Ira Noah was established in 2019 when it started as a trading and distribution company for plant-based products. Over the years, the organisation has equipped itself as a full-fledged R&D intensive producer. Their ongoing development of sustainable and edible products has made them active in the try-and-error scenes. It focuses on commercialising plant-based food alternatives to meat, butter and fats under the product named Nanka.
Having a food hub facility specifically for a range of food production, Ira Noah is keen to explore more about plant-based meat technology and produce more food with lesser intervention in the processes.
In 2021, it successfully developed an export market in Singapore and Japan, whereas South Korea will be their goal for 2022.
.jpg)
Everyone can now enjoy good plant-based meat in a form of a burger patty
Versatile Food Base
The plant-based meats are a great replacement for animal-based food as it is more sustainable. Ira Noah has gone through various research stages and came up with its signature products using local Malaysian jackfruit. The base is extracted from young jackfruit pulp and blended with mushrooms which then is formed into patties, cubes, nuggets, sausages, minces and luncheons.
Suitable for Western and Asian cuisines, this healthy product can be mixed with any kinds of proteins from animals, lentils and insects.
Ira Noah has produced a shelf-stable range that is reachable as a ready-to-eat meal, such as an inflight meal and DIY meal kit being a more creative approach people can venture into.
.jpg)
Jackfruit has a similar cellular structure to meat, is fibrous and can absorb natural flavours
Sustainability in Food Sources
Their food products are 100% vegan-friendly and sourced locally, making them a great example of the circular economy. In addition, this further enhances the circular economy, which can be seen in its daily production process, focusing on zero wastage or repurposed waste for animal feed.
Since the start of the business, Ira Noah has taken many steps forward by implementing the United Nations’ SDG guidelines at every production level.
It is visible that Ira Noah is continuously improving to be an environmental and health-conscious company.
Being its best at sustainability, the company has developed shelf-stable products without the use of cold chain delivery. This particular decision saves energy and other costs that might be passed down to consumers.
Ira Noah's vision is to democratise access to healthy food and make healthy eating a norm and a culture worldwide. Eating good food is somehow guilt-free when it is sourced sustainably.
Contact Us:
IRA NOAH LLP
22, Jalan Nilam 1/6, Taman Teknologi Tinggi Subang, 47500 Subang Jaya, Selangor, Malaysia
Tel:
|
+6013-2096322
|
Email:
|
|
Contact:
|
Mr Ahmad Syafik bin Jaafar
(Co-founder / Head of Strategy)
|
Website:
|
|
