The Education & Research Association for Consumers, Malaysia (ERA) is a dedicated non-profit and non-political organisation, registered under the Societies Act of Malaysia 1966. It was founded in the state of Perak in 1985 and subsequently expanded into a national organisation, with its base in Petaling Jaya, Selangor. ERA is committed to representing and safeguarding the rights and interests of consumers in Malaysia. With a mission to empower and protect consumers, and to create a fair and transparent marketplace for all.
ERA works tirelessly to educate and raise awareness among Malaysian citizens about their rights and responsibilities as consumers, as we believe that informed consumers are empowered consumers. Through training workshops, seminars, and public awareness campaigns, ERA equips consumers with the knowledge and tools they need to make informed decisions and navigate the marketplace with confidence.
ERA actively engages in advocacy efforts to influence policies and regulations that affect consumers. We collaborate with government bodies, industry stakeholders, and policymakers to advocate for fair practices, product safety, and quality standards. By providing expert opinions, participating in consultations, and launching targeted campaigns, ERA strives to ensure that consumer-friendly policies are put in place and upheld.
As a trusted source of information, ERA conducts extensive research on consumer issues, market trends, and product safety. With a dedicated team that gathers and analyses data to provide evidence-based recommendations and resources to consumers, policymakers, and other stakeholders. ERA aims to be at the forefront of consumer-related research and knowledge, guiding consumers in making informed choices that best serve their interests.
Join us in our journey to protect and empower consumers in Malaysia. Together, we can make a difference and shape a marketplace that truly works for all.
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