Three, Two, One: You're On Live!

In recent years, live streaming has emerged as a powerful force within the digital landscape, reshaping the way we interact, consume, and conduct business online. Recognising its potential, leading e-commerce platforms such as Lazada, Shopee, and TikTok have made significant investments to bolster their livestream capabilities.

So, is live streaming for your brand? Live streaming is not just another channel—it is a revolution in how we connect, communicate, and convert in the world of e-commerce. It is the golden ticket to expanding your reach, engaging with your audience in real-time, and building relationships that go beyond mere transactions. So, if you are hoping to achieve these goals with your brand, then it is a resounding yes that livestream is for you.

Livestreaming indeed offers brands an invaluable opportunity to connect authentically with their audiences, expand their reach, and drive higher engagement and sales. The above-recommended approaches will serve as a powerful launchpad for brands and businesses. However, navigating this dynamic landscape successfully requires expertise, strategic planning, and a deep understanding of the psychology of the digital ecosystem.

Sam Kon is an e-commerce consultant from Beyond Infinity Consultancy (BIC) with 12 years of e-commerce experience. He is a Shopee Certified Enabler and a certified trainer by Alibaba Business School & Taobao University; Enabling and empowering businesses to boost their revenues by going from offline to online (O2O). To learn more, do email samkon@beyondinfinity.asia.