Malaysia's Rise as a Generative AI Powerhouse: VOX's Vision and the Nation's Bold Leap Forward

As the pioneering Generative AI startup powering Sharly.ai, VOX thrives within the rich ecosystem of Malaysia, aiming to set new standards in the industry - By VOX Asia



When you think of the global tech hotspots, Silicon Valley, New York or London come to mind. However, it is imperative not to overlook Malaysia's untapped potential. Strategically positioned as a regional hub in ASEAN, which boasts the highest consumer digital adoption in the world, Malaysia is an attractive destination for innovators like VOX, the Generative AI startup behind Sharly.ai.

Malaysia's rich cultural heritage represents a blend of tradition and innovation. This fusion, combined with a young and digital-savvy population and government vision executed by MDEC, aligns with VOX's mission to create a world where technology empowers and connects every human being.

“Generative AI is not just a technological transition; it is a societal evolution. By understanding and engaging with it, we are opening a new chapter in human creativity and potential”, said Simone Macario, CEO of VOX. In fact, the numbers paint a staggering picture.


The question is simple: What share of this astonishing figure can Malaysia capture? To answer this question, it is essential to understand the actual capabilities of Generative AI. The NIMP 2030 outlines the bold plan of establishing Malaysia as a Generative AI Hub by focusing on two main applications: manufacturing and public services. While these two sectors are essential drivers for the Malaysian economy, there are numerous additional use cases of Generative AI to consider.


What VOX has been doing thus far is proof that new tech can be developed in Malaysia and that Generative AI offers endless possibilities. Simone Macario’s Startup is the first mover in Generative AI in ASEAN and the first Gen AI startup in Malaysia. They have been involved in developing proprietary Natural Language Processing (NLP) models and driving their adoption through business solutions, which are used by some of Malaysia's favourite retail leaders, such as Old Town White Coffee, A&W and Baskin Robbins.

Fostering tech collaboration

Recognising the untapped potential of young and digital-savvy Malaysians, VOX has taken active measures to nurture and grow local tech talent. By developing Sharly.ai, a no-code platform that empowers people to create their own Generative AI apps, they provide an avenue for young talents to work on the same cutting-edge technologies that are being developed in global tech hotspots like Silicon Valley. This initiative not only bridges the technological divide but also creates a robust ecosystem of local Generative AI experts.

VOX's pioneering work in Generative AI has drawn significant foreign investments, especially from Europe and the United States. These investments serve a dual purpose: they will bring in financial resources and also facilitate a transfer of knowledge, elevating Malaysia's standing in the technological world.

Unified goals and proactive stakeholders, including VOX - drive success.


In essence, VOX aims to set new standards in the industry and show that Malaysia can be a significant contributor to the development of new technologies rather than merely an adopter. By focusing on fostering local talent and luring foreign investments, VOX is playing a critical role in establishing Malaysia as a Generative AI Hub. “We believe that the cards are being reshuffled right now, and Generative AI is the opportunity to develop new, digital-driven economies” Simone Macario said.

Transformative journey

As promising as this looks, making Malaysia a Generative AI Hub is a challenging endeavour. Achieving this vision requires planning, but execution is even more crucial. Speed is of the essence in the fast-paced world of technology, where delays can result in missed opportunities and diminished competitive advantage.

All stakeholders, from government agencies to investors and companies like VOX, must be aligned in their goals and proactive in their roles. It is essential to have a clear roadmap, with each actor understanding their parts in the larger picture. VOX is committed to being a catalyst in this transformative journey. The company is not just keen to contribute technological know-how but also to assist the Malaysian Government in developing and executing a comprehensive plan to realise the country's aspirations of becoming a Generative AI Hub. The future waits for no one, and every moment counts in this race towards technological empowerment.