Sevenfold Workforce Growth: AIA Digital+ Malaysia’s Impact on the Local Digital Landscape

Malaysia has emerged as a strategic hub for AIA Digital+ in a rapidly evolving digital landscape. This recent move raises questions about the rationale behind choosing Malaysia and its positive impact on the nation's digital ecosystem. Here, we delve into some key insights from AIA's perspective through Marcel Malan, Head of Group IT Operations and General Manager of AIA Digital+ Malaysia



Why Malaysia?
Malaysia, nestled in Southeast Asia, presents a wealth of digital opportunities. With a population of over 666 million in 2021, including 440 million Internet users, the ASEAN region boasts immense potential. Forecasts predict the digital economy's value will soar to US$2 trillion by 2030, driven by sectors like e-commerce, food delivery, online media, health, education, and financial technology. AIA's long-standing presence in Malaysia, dating back to 1948, underscores the nation's significance. Malaysia's diverse talent pool, multiculturalism, and reliable digital infrastructure make it an ideal choice for us.

AIA Digital+ Malaysia's commitment to the nation is evident in its remarkable expansion. The workforce has grown sevenfold in less than two years, reaffirming confidence in Malaysia's potential. AIA's ambitious outlook positions Malaysia as a prime location for sustained growth.


How has the Malaysian government and MDEC facilitated AIA Digital+’s journey here?
The Malaysian government and the Malaysia Digital Economy Corporation (MDEC) have played pivotal roles in AIA Digital+'s journey. AIA's recognition as a Malaysia Digital (MD) Status entity provides access to incentives, rights, and privileges, fostering a conducive environment for business growth. MDEC's ecosystem facilitates networking opportunities with industry stakeholders. 

AIA's technology, digital, and analytics (TDA) investments align with Malaysia's digital transformation goals, encompassing automation, cloud services, and data analytics.


Tell us more about AIA Digital+ Malaysia's operations
AIA Digital+ Malaysia serves as a TDA innovation hub, empowering AIA across the Asia-Pacific region to achieve efficiency and innovation in fulfilling its purpose of enabling healthier, longer, and better lives. With a broad spectrum of TDA-related business lines, including cloud architecture, cybersecurity, and technology service management, AIA Digital+ addresses the diverse needs of all 18 business units within the AIA Group.


How about the synergy with AIA Digital+ China and the Philippines?

AIA Digital+ Malaysia operates synergistically with its counterparts in China and the Philippines through a multi-location strategy. This approach ensures resilience in critical services, diversified talent pools, and access to technology, digital, and analytics expertise. Collaboration with industry technology providers enhances collective expertise, enabling AIA to become a customer-centric, world-class digital insurer.


How do you enhance data-driven capabilities?

We've implemented agile operating models to empower data-driven decision-making at AIA Digital+ Malaysia, reducing organisational layers in our selected markets. This approach fosters quicker value realisation, customer-centric focus, and innovation. Our substantial investment in technology, digital, and analytics capabilities has bolstered our workforce by 63% between July 2020 and December 2022, propelling us toward executing our growth strategy.



We prioritise customer satisfaction, retention, and profitability by simplifying customer journeys with faster turnaround times. We also ensure that our AI applications put humans at the centre of our decision-making with effective oversight and controls that adhere to regulatory requirements, including data privacy and protection principles across all our markets, so that AIA stays at the forefront of responsible use of AI in Asia.



How do you bring the ESG agenda into AIA Digital Malaysia+ ?
Environmental, Social, and Governance (ESG) considerations are central to AIA's strategy. Through its five-pillar ESG strategy (Health & Wellness, Sustainable Investment, Sustainable Operations, People & Culture and Effective Governance), AIA promotes sustainable development, fostering a healthier Asia for its people and communities. Initiatives under the “People & Culture” pillar empower employees and promote a diverse, inclusive culture. The “Effective Governance” pillar ensures transparent and responsible practices.


AIA Digital+ Malaysia localises these initiatives, building ESG awareness among employees and promoting sustainable operations, such as working towards a paperless workplace and supporting electric vehicles.


Presentation of MD Status mock certificate from Raymond Siva - Senior Vice President, Digital Investment of MDEC to Biswa Misra – AIA’s Group Chief Technology and Life Operations Officer and Marcel Malan, Head of Group IT Operations & General Manager of AIA Digital+ Malaysia during the Grand Opening Ceremony of AIA Digital+ Malaysia.


How do you view the digital talent landscape in Malaysia?
Malaysia's digital talent landscape offers a diverse and skilled workforce, perfectly aligning with AIA Digital+'s purpose-driven empowerment and collaboration. AIA fosters a culture of continuous improvement, emphasising the "Believe in Better" Employee Value Proposition.


Talent attraction and retention strategies are geared toward developing adaptable professionals who believe in creating healthier, longer, and better lives across Asia.


AIA Digital+ Malaysia’s Healthier, Longer, Better Lives (HLBL) Fest.


How do you plan to upskill or reskill digital talents in the country?

We empower our employees with access to the AIA Learning Hub, an online portal offering a plethora of digital courses, including LinkedIn Learning and TDA Learning. From January to July this year, 590 of our team members dedicated over 6,000 hours to learning and development across 64 courses.


These learning experiences spanned online and offline, self-driven and company-sponsored, catering to various learning preferences.


Our commitment to upskilling and reskilling is evident through specialised academies focusing on Cloud, Design, Agile, and Analytics. These academies ensure a seamless transition to digital platforms within our dynamic and fast-paced environment.


For instance, the AIA Cloud Academy, established in January 2020, welcomed 1,000 technology employees, including 318 graduates (as of August this year). We also offer a Data Analytics Bootcamp, retraining and upskilling employees to become proficient in analytics.


Our collaboration with Cloud Academy has yielded a recent case study (cloudacademy.com/case-studies/aia/), showcasing the thoughtfully designed learning and development initiative that continues to deliver tangible business outcomes for AIA.


By granting access to robust learning platforms and fostering a culture of continuous growth, we equip our workforce to excel in the ever-evolving landscape of Technology, Digital, and Analytics.


AIA Digital+ Malaysia is a Technology, Digital and Analytics innovation hub dedicated to powering AIA to be more efficient, connected and innovative as it fulfils its purpose to help millions of people across Asia-Pacific live Healthier, Longer, Better Lives. It offers a range of services, such as cloud architecture, cybersecurity, and technology service management, to cater to the unique requirements of all 18 business units within the AIA Group.