Strumming the Chords of Sustainability

‘A Better Way’ to drive sustainable business growth in Malaysia



Legendary songwriter Paul McCartney once pondered, “There must be a better way to make the things we want, a way that doesn't spoil the sky, or the rain, or the land.” His words resonate even more profoundly today as we confront the pressing challenges of climate change and ESG (Environmental, Social, and Governance) responsibility.


In this article, we'll delve into the quest for that “better way”, exploring how businesses, governments, and individuals are reimagining the path forward to ensure a sustainable and harmonious coexistence with our planet.



The integration of UN SDG programmes into ESG initiatives represents an unparalleled opportunity for companies in Malaysia to champion sustainability while enhancing their corporate social responsibility. 

In this digital transformation era, where innovative climate technologies, sustainable tech practices, digital financial inclusion, and social media for social impact have taken centre stage, businesses can find innovative ways to tailor their ESG strategies to align seamlessly with the 17 SDGs. However, achieving these goals requires collective action, uniting citizens and public and private stakeholders in a concerted effort.


NGOs and Communities in the Mix
To make significant strides towards the UN SDGs, partnerships with non-governmental organisations (NGOs), grassroots communities, and government agencies must be forged to drive meaningful change across multiple areas, including waste reduction, ethical and green sourcing, and fair labour practices. The collective power of such collaborations can drive real change on the ground and contribute to a more sustainable and equitable Malaysia.


Small and medium enterprises (SMEs), the backbone of Malaysia's economy, cannot afford to be left behind in this era of sustainability. Embracing carbon transition targets and transforming employment models to eliminate modern-day slavery is not just an option; it is an imperative for these businesses.


Failing to do so could result in their exclusion from the global supply chain in the near future. The sustainable supply chain and adopting a circular economy mindset, focusing on resource efficiency and re-utilisation, are pivotal to ensuring business resilience in Malaysia's evolving business landscape.


Businesses have many innovative ways to tailor their ESG strategies to align seamlessly with the 17 SDGs through eco-friendly technology, social media and other sustainable practices.


Access to finance and green incentives will play a vital role in facilitating the inclusion of SMEs in the sustainable global supply chain. It is essential that both private and public financial institutions recognise the importance of extending support to SMEs on their sustainability journey.


Malaysia has a significant role to play in making this transition accessible and advantageous for its small and medium-sized enterprises. Let's delve deeper into these essential elements of Malaysia's ESG landscape.





Like the echo of a well-composed tune, McCartney's words remind us that the “better way” he spoke of is within our reach. By embracing the principles of ESG and recognising the urgency of addressing climate change, we can harmonise our aspirations with the well-being of our planet. So, let us strive for that “better way”, ensuring our actions today don't spoil the sky, the rain, or the land but instead compose a symphony of sustainability and hope for future generations.


About the Author


Dr Sritharan Vellasamy is the founder of Wordlabs Business Network (WBN) – an integrated business network that delves into trade, globalisation, and digital transformation. WBN combines content, events, and training to delve into these subjects, promoting informed discussions and fostering innovation.