Seizing the gap in plus-size attire, MS. READ was born to make fashion accessible for women sizes UK12 to UK24 so they can look and feel their best no matter the occasion.
MS. READ (M) Sdn Bhd is a fashion brand that upholds a commitment to curvaceous women who want to express their sense of style through the power of clothes. Timeless and effortless styles are created to fit and flatter the curvy women, designed with quality and craftsmanship. Founded by Malaysian entrepreneur Helen Read in 1997, MS. READ has evolved from a homegrown brand to an O2O international retail business serving women the world over.
From Basics To Premiums
The MS. READ Collection is a seasonal collection that makes up the heart of the brand where timeless style and grace come together. This creates high-quality clothes that reflect a passionate and confident modern curvy women. Two main collections are brought out yearly which are the Spring/Summer Collection and the Fall/Holiday Collection. It offers a variety of styles for many occasions like high-powered meetings to an elegant night out.
The MS. READ Luxe was introduced in 2018, as a premium line of intricately handmade garments featuring rich quality fabrics, embellishments and exclusively designed embroidery. The goal was to create fancy pieces for special occasions using luxurious fabrics and refined details.
Timeless Styles
The MS. READ Casual line comprises stylish, comfortable pieces that are versatile to be worn in many different ways. From blouses, palazzo pants, tunics and dresses, MS. READ offers the best variety for fashionable plus-size ladies. While MS. READ Treats offers pieces at a value price point consisting of everyday staples like tees and leggings.
Comfy Innerwear
Meanwhile, the MS. READ Ultracool is an innerwear collection with cooling elements and soft fabrication to give her comfort throughout the day. A hijab wearer’s best friend, all styles come in simple and versatile colours that are the perfect base for layering.
Spreading Love Through Fashion
Another product is MS. READ Statement Tee, a line of everyday staples consisting of casual tees emblazoned with powerful messages. The line is designed with uplifting statements like “I Am Limited Edition” and “I Can Do Great Things” to spread self-love through fashion, a tie-in with the brand’s #MSRBodyPositive social media initiative. MS. READ even partnered with non-profit WOMEN:girls, where RM10 from each tee bought, will be channelled to women and girls in need.
Serving Women Worldwide
MS. READ’s physical and online stores, as well as a mobile app, offer customers personalised shopping experience any time of the day. The online shopping also extends to international customers as MS. READ has a dedicated international site so women all around can shop the clothes. Aside from its 16 standalone boutiques, MS. READ is also available through six counters at established department stores across Malaysia and Singapore.
Contact Us:
MS. READ (M) SDN BHD Wisma MS. READ, 72, Jalan Sungai Besi, 57100 Kuala Lumpur, Malaysia
Promising a collection that uses highly refined quality fabrics, good craftsmanship, the most competent professionals and the latest technology in the fashion industry, Norish Kareem Couture has captured the hearts of international audiences.
The Zulkifli sisters began to impact the world of Muslim women’s wear with their Mimpikita brand and now continue to influence the fashion scene both locally and internationally.