Koon Brother Sdn Bhd has penetrated international markets such as Singapore, Indonesia, China, Hong Kong, Taiwan, Myanmar, Australia and Saudi Arabia. Despite its success, it aims to produce more quality products which are on par with international brands. However, they still strive to reflect a typical Malaysian identity.
The company maintains its competitiveness through endless upgrading of its operations, marketing, sales and distribution, research and development, and most importantly, capital-intensive investments.