Snacks That'll Leave a Heart Miaowting Impression

Cheese Rings, one of the hardest to put down

Miaow Miaow Food Products Sdn Bhd was established in 1989 as a snack food manufacturer. The Miaow Miaow core products such as Prawn Crackers, Green Pea Snack, Cuttlefish Crackers, and Cheese Rings quickly became Malaysian favourites. 

In 2016, Miaow Miaow undertook a fresh brand image and packaging under the theme of ‘Heart Miaowting Taste’. They now have a wider range of products which include healthier extrusion snacks, roasting puffed snacks, frying puffed snacks, deep-fried pillow snacks, and potato chips.

Cuttlefish Crackers

Love at First Miaow

The story of Miaow Miaow started in 1975 when brothers and founders Mr Chuang Poh Lim and Mr Chink Poh Cheng started a family distribution business in Batu Pahat, a district in the southern-Malaysian state of Johor.

Over the course of 10 years, the family business gradually moved forward into a diversified entity engaged in different core food businesses including food repackaging, pastries, frozen, snacks and confectionaries distribution which complemented one another.

In 1989, the family decided to pivot the business into a snack-based focus. Therefore, a name that was easy for Malaysians to pronounce and remember, even children.

According to Poh Cheng, while they were discussing, a pet cat crossed in front of them while meowing. At that moment, they all agreed to use the word miaow as the name of a snack brand. Miaow Miaow also means ‘wonderful’ in Mandarin.

Miaow Miaow's Factory

Making it a Miaow Miaow World

A new page in the company’s history was written in 1999. This was the year they ventured into international export markets, starting with the Middle East.

Today, Miaow Miaow snacks are enjoyed in nearly 40 countries worldwide and are among the few that has been selected by MATRADE to be in their Mid-Tier Companies Development Programme.

They currently have two factory plants with a third one in the planning stage to focus on the manufacturing of pellets, which is key in making puffed snacks. Because they maintain quality control of their pellet manufacturing, Miaow Miaow are able to differentiate themselves from other similar puffed snacks manufacturers in terms of crispiness and texture of snacks.

However, they are not resting on their laurels. They are determined to expand further to markets in Europe, Africa, and the United States. By the year 2022, Miaow Miaow hopes to have penetrated the markets of 60 countries and achieve a sales figure of RM100 million.

Contact Us:

MIAOW MIAOW FOOD PRODUCTS SDN BHD
No 1, Lot 2907, Jalan Sri Bengkal, Parit Sengkuang, Sri Gading, 83300 Batu Pahat, Johor, Malaysia

Tel: +607- 4556 706 / +607-4556 705
Fax: +607-4555 129
Email: wp@miaow.com.my
Contact: Mr Ong Wing Peng
Website: www.miaow.com.my