CEO's Note

Words from MATRADE CEO, Dato' Wan Latiff Wan Musa



Exclusive From Malaysia (EFM), is an initiative by the Malaysia External Trade Development Corporation (MATRADE) to introduce Malaysian companies to foreign importers seeking Malaysian suppliers. This e-magazine is a testament to Malaysia’s dedication towards forging relationships with clients, and providing information on top-notch products and services, 


As COVID-19 disrupts the business environment, we need to reinforce our business foundations in the face of a looming global recession. Malaysia, as a nation with an emerging economy, stands ever-ready as your trusted partner during this challenging time.


The tagline, “Advancing Beyond Boundaries” reflects the zeal of Malaysian suppliers to transcend boundaries and their commitment to form a win-win partnership with potential clients. Our homegrown products and services can help you further your endeavours and secure a position in the marketplace, even during this difficult time. 


The companies featured in this edition of EFM are key players in Malaysia's F&B industry. Each, having made a name for themselves through stringent quality control and manufacturing principles, compliance to industry standards, consumer trust and various improvements across the years to provide you with the potential to become your business partners.


From top-quality food batter, breading, marinades, to healthy snacks, cocoa and coconut-based products, the Malaysian F&B industry offers a vast selection. Some companies also provide one-stop solutions from processing to packaging, as well as OEM services to suit your requirements.


We are certain this edition will offer ample opportunities, and we urge you to contact the companies listed to elevate your business potential. Keep reading!  



Wan Latiff Wan Musa (Dato')

Chief Executive Officer

Malaysia External Trade Development Corporation (MATRADE)