Formed in 2009, Serunai Commerce Sdn Bhd (Serunai) offers products and services designed to enhance the global Halal marketplace. Serunai, by embracing new technology and ideas, has contributed significant solutions to this market.
In addition, it works closely with the Malaysian Islamic Development Department (JAKIM), Halal Development Corporation (HDC), members of the International Halal Authority Board (IHAB) to ensure its products and services are always ready for worldwide users.
Serunai has recently been selected as one of the Malaysian experts to provide capacity development solutions to 57 Islamic Development Bank (IsDB) member countries. This recognition was due to its capabilities to provide the latest and sophisticated digital Halal solutions globally.
Serunai Offers Comprehensive Products and Services
The Global Repository for Halal Goods and Services (GHDP™) is a global initiative that connects accredited Halal suppliers, manufacturers, service providers, buyers and retailers onto the global marketplace. Powered by the globally recognised and much-coveted GS1 standard, GHDP™ serves as a centralised online hub, ready to help millions of buyers and suppliers worldwide.
Verify Halal™ app is a global Halal Search Engine. This app enables users to instantly verify the Halal accreditation of the product by either scanning or searching for the product, brand, company, or country of their choice. Listed products are from accredited certification bodies globally.
Halal Digital Chain (HADIC™) aims to create an integrated and secure digital Halal ecosystem, seamlessly connecting components throughout the Halal value chain. Secured by blockchain technology, users can easily leverage the system’s secure connections and interface to join the global Halal digital chain. In addition, HADIC™ enables harmonisation and unification of Halal standards and accreditation globally. HADIC™ is complemented by both GHDP™ and Verify Halal™ app.
Certification Bodies Master System (CBMS™) is a system that would assist Halal certification bodies in receiving Halal applications, managing, tracking and keeping their data safe in a high-end cloud system. The CBMS™ also allows audits to be done in a very convenient and efficient manner.
Digitalised and comprehensive Halal Assurance System (VH SMART™) is a Halal assurance and management system for companies. By ensuring that Halal practices are implemented company-wide, with accuracy and Shariah law, the system is critical for Halal certification.
Halal Centre of ExcellenceTM assists companies in Malaysia Halal Certification Matters globally and aims to interconnect local and international markets as well as bridging the gap between Local Authority, Industry and Consumers. It will help global organisations to secure Halal recognition from JAKIM.
Verify Halal™ app allows users to instantly verify the Halal accreditation of the product by either scanning or searching for the product, brand, company, or country of their choice
Serving the World
Serunai established its own Halal Centre of Excellence office based in Cape Town, South Africa (2019) and Mumbai, India (2020). It is planning to have a base in Indonesia soon and is exploring other international locations too.
It aims to be the leading expert in providing digital platforms that interconnects & expands niche markets while enriching the digital Halal ecosystems.
Its future plans include B2B and readily built fintech architecture in Islamic financing for Halal companies.
Contact Us
SERUNAI COMMERCE SDN BHD
L2-E-7A, Level 2, Enterprise 4, Technology Park Malaysia, Bukit Jalil, 57000 Kuala Lumpur, Malaysia
