L&S: Grooming the World

BadLab Product Range

Grooming is an essential part of our self-care routine. Self-grooming not only improves our confidence but also helps us in establishing our unique personalities. It does this by influencing your appearance, which in turn affects the way you regard yourself. A major part of this self-grooming routine involves personal care products. 

L&S Cosmetics and Toiletries (M) Sdn Bhd (L&S) subscribes to this ethos and has carved a niche for itself in the personal care industry by churning out quality products that match the expectations of consumers worldwide. 

Traditionally, this market is driven by older individuals with enough disposable income to manage their public appearance. However, its current expansion is attributable to the rise of middle and upper-income classes and the growing use of these products by an ever younger generation. With an early focus on Research and Development capabilities and engagements with international laboratories, L&S continuously updates its product ranges to reflect the market trends.

Product Portfolio

L&S currently retails four different brands in the market. They are Good Virtues Co, Summerie, Bad Lab and Machine. Each of the brands is targeted with a specific need in mind, for example:

• Good Virtues Co (www.goodvirtuesco.com) range serves the beauty and personal care needs of modern Muslim women. It comes with a full range of HALAL-certified products, which combines Islamic values with an internationally appealing packaging design. This brand and products offer a significant level of differentiation from other brands in order to engage consumers both on a functional level as well as an emotional level, thereby creating a value proposition for their consideration. Its range of products includes hair, face and body.
  
  
• Bad Lab (www.badlabco.com) range was developed to attract male youth. Bad Lab is an adventurous, edgy, fun brand with a progressive set of products. Its unique approach to not only its packaging design but also with a portfolio of relevant products which when combined, can meet and exceed the consumer expectation. Its full range of products covering the Hair, Face and Body segments enables it to meet consumer’s total demands for their personal care. 

Planning for the Future

L&S aspires to be a best-in-class, fully integrated manufacturer and marketer of personal care products. To this end, it always works on long term partnerships with its entire supply chain.

It strives for relevant differentiation in everything it offers, from packaging to communication with consumers by offering unique brands. Its environmentally friendly brands are sold in most major retailers in Malaysia and popular online stores, i.e. Lazada and Shopee.

L&S currently exports to more than ten different countries (Singapore, Indonesia, Brunei, Myanmar, China, Maldives, Bangladesh, Philippines, Pakistan, Iran, and Russia) and is actively expanding its global footprint