Maxwell Pharma: Science-Backed Skincare Powerhouse
Forward-Looking Malaysian SME Aims to Make Its Brand the Preferred Natural Skincare for Discerning Consumers
Grape E Anti-aging Serum
Maxwell Pharma was established in June 2000 as a registered private limited company with two directors, Mr Chew Soon Keong, a registered pharmacist and Ms Chew Lye Leng, an educationist turned entrepreneur. Chew Soon Keong is the creator and brand owner of Garden of Eden skincare brand, a Malaysian home-grown brand with a mission to make Garden of Eden the preferred natural skincare for discerning consumers.
20 years down the road, Garden of Eden has become a well-known made-in-Malaysia skincare brand in the domestic market, holding its own against well-established imported personal care brands. It is now ranked in the top one-third of skincare brands researched in Malaysia.
Advancing Skincare for Two Decades
Branded as a cosmeceutical, Garden of Eden caters to the growing demand for natural and environmentally friendly products. Combining the knowledge of science and the natural healing power of science-backed plant extracts, the company’s products address skincare concerns such as pigmentation, oily and acne-prone skin, dry and sensitive skin, skin ageing, dull and lack-lustre skin, stretch marks and scars.
It is the first original Malaysian brand with a full serum range to meet consumer needs for natural and effective skincare. In addition to the core serum range of products, Maxwell Pharma has a full range of complementary daily care products such as sunscreen, facial cleansers, toners and scrubs with the same concept of using plant-based and skin-friendly ingredients.
Rosa E Pigmentation Serum
Back to Nature
The company believes in going back to natural botanicals to answer skincare needs. Four of its leading products for pigmentation, acne, dry and sensitive skin and the hair recovery serum have been clinically proven effective in USFDA-approved trial centres overseas. All products are dermatologically tested for sensitive skin and certified halal.
Rosa E Pigmentation Serum, an elixir of pure rosehip seed oil complemented by grape seed oil and natural vitamin E, said to increase skin brightness and firming by up to 90% within six weeks. This is paired with Grape E Anti-aging Serum and the complementary Satin White Day Cream SPF 30, each packed with powerful antioxidants and nourishing fatty acids derived from its ingredients to moisturise, protect, revitalise and improve skin elasticity. The Serum was awarded the Most Wanted Pigmentation Serum 2020, 2021 by Guardian customers and awarded the Best Natural Pigmentation Serum 2020 by Beauty Insider Singapore.
Rosa T Acne Serum
For oil and acne control, the clinically proven star product Rosa T Acne Serum with complementary Rosa T Mild Cleanser and Rosa T Acne Gel combines the powerful antibacterial effect of Australian tea tree oil with vitamin E to kill acne-causing bacteria, clear acne scars and improve skin complexion. The Acne Serum won the most wanted acne product by Watsons in 2019.
From start to finish, Maxwell Pharma ensures it delivers excellence. With a dedicated sales and marketing team for offline and online business, it has digitised its operations from sales reporting to monitoring its sales executive outlet visits and sales taking.
Expanding Horizons
Using pharmacies as its main distribution channel, the company has now penetrated over 2,000 pharmacies in Malaysia, including renowned chain stores and independent retailers.
Encouraged by its success, Maxwell Pharma has ventured into the Brunei and China market. It aspires to gain a stronger foothold in China, both online and offline, and to establish Garden of Eden as Malaysia’s leading green skincare brand in the growing market for clean beauty.
Contact Us
MAXWELL PHARMA SDN BHD
No 73-3, Block G, Zenith Corporate Park, Jalan SS7/26, Kelana Jaya 47301, Petaling Jaya, Selangor, Malaysia
Tel: +603-7887 8222
