MONSTA: Capturing Hearts & Imaginations

BoBoiBoy is a Malaysian animated superhero franchise with a blend of heroic action and comedy, and triumph over evil

Animonsta Studios Sdn Bhd (popularly known as MONSTA) is an animation content developer producing fresh and high-quality content with good values for the universal market, that is universal content with a local touch.

Entertaining & Fun

MONSTA’s flagship animation series BoBoiBoy is a Malaysian animated superhero franchise. This multi-award winning 3D animated IP is a blend of superhero action and comedy about a boy and his friends travelling across the galaxy to protect it from evil aliens. MONSTA’s other successful animated children’s series/movies include Mechamato, Papa & Pipi and Fly with Yaya, all telling easy to understand stories with a moral and a good dose of humour.

An action and Sci-Fi animation movie about a boy battling bad robots out to threaten a peaceful town

Merchandising, Digital Solutions & More  

In addition to developing animation content, MONSTA’s other business activities include content servicing distribution, licensing and merchandising, IP enabler, digital solutions, and publication.

MONSTA’s official merchandise features an exciting line-up of original characters from its own animation series/movies such as BoBoiBoy and Fly With Yaya designed for fans and general consumers alike. 

BoBoiBoy, for example, has introduced a wide range of merchandise for all ages such as toys, collectible cards, apparel, bags, stationery, tableware, bottles and tumblers, accessories, and food & beverages. As a contactless solution especially in this COVID-19 pandemic, MONSTA prioritises eCommerce platforms to engage with customers.

MONSTA also offers brand marketing and digital solutions to clients by combining strategic advertising with its characters and creative storytelling. Its brand awareness solutions span multiple platforms through various mediums to reach target audiences.

Wide Reach Via Digital Platforms 

MONSTA has a wide reach on various digital platforms for fans from Southeast Asia and elsewhere to enjoy its content. All its original and licensed animation series are available on MONSTA YouTube Network, one of Southeast Asia’s largest with 6.5 billion views from around the world. MONSTA is also present on various social media platforms so that it can reach its fans no matter where they are.

Export Markets

Its export destinations are Indonesia, Singapore, Kazakhstan, Kyrgyzstan, China, Korea, India, Pakistan, Brunei and Cambodia.  

Going Forward

Amidst the COVID-19 pandemic and practising the new norms, MONSTA will continue to sharpen its skills and competencies in the ever-evolving animation industry to international levels. It wants to penetrate the global market with safe, entertaining and fun content for children.

Contact Us

ANIMONSTA STUDIOS SDN BHD
L1, CoPlace 3, Block 3740, Persiaran APEC, Cyber 8, 63000 Cyberjaya, Selangor, Malaysia

Tel: +603-8322 2225
Fax: +603-8322 2666
Email: info@animonsta.com  
Contact: Mr Razi Azhar bin Abd Razak (Senior Consumer Product & Licensing Executive)
Website: www.monsta.com